Tag Archives | web

A Website Realignment: Day 9: Branding Berchman

I’m picking up where I left off on the previous post.  So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand.  But what else is there that might have an influence on my personal brand?

  • My opinions, likes, and dislikes
  • What tools am I working with?
  • Who do I do business with?
  • Who is my target market?
  • What are my roots, my upbringing, where I was raised, etc.
  • What is my story?

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A Website Realignment: Day 8: Branding Berchman

Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am “realigning” berchman.com.

I am reviewing the goals and purpose of this website and ‘realigning‘ content and design to help achieve those goals. Initially when I launched berchman.com I thought nothing of ‘goals’ or ‘purpose’ it was just my personal website. The times and purpose of this website have changed. So I have changed the title from “A Website Redesign” to “A Website Realignment” because it more accurately reflects what I am doing.

The first part of realigning this website is defining the brand of Berchman.com. Berchman is me so subjective/objective issues are very strong with taking on this exercise. Berchman does have a brand in the eyes of the beholder, but up to this point-in-time I have never done any research to get to the essence of the Berchman brand.  Continue Reading →

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WordPress/Thesis Tutorial: Custom Google Search Engine

One of the things you always want to provide visitors to your website is a good search tool. The default search tool that comes standard with WordPress is adequate. However, if your website covers a topic, or area of topics, or you have a Google AdSense account, you can take advantage of Google’s Custom Search Tool. Continue Reading →

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A Website Realignment: Day 0

Here is the beginning of what I hope to be a great series of posts. This series will chronicle—in as much detail as I can provide without driving myself or you crazy—the process of reinventing my brand and transforming this website in form and function.

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Three Thesis Sites in One Week

thesis-WordPress

It has been a busy publishing week for me. I have had 3 websites go “live” this week that are based on WordPress and Thesis. Two of these website involved comprehensive design and the other involved functionality customizations. The point of this post is to share some recent work to show that all Thesis sites do not look totally the same. The best part is that I learned many new things about WordPress and Thesis in the process—some of which I will share soon.

Coming up next after this post will be a serious undertaking that I will chronicle on this website—the redesign of berchman.com on WordPress and Thesis. I will post the whole process from start to finish as a complete “under-the-hood” look at how it all gets done. So stay tuned. The posts on the redesign of berchman.com will start next week. Continue Reading →

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Paying the price. One way or another.

time-is-money

Today I was reflecting upon a common occurrence among people that I talk to with regard to their website(s).

The people I talk to either want a new website or they have one and want to update/add/delete a design or function of the site. These conversations either happen through email or in person and become a dialogue of  back-and-forth brain picking. They ask how they can do “X, Y, and Z” and I then ask questions relating to strategy, objectives, and outcomes. These are great conversations, and I love having them to figure out what it is people are doing, and how I can help them out. Continue Reading →

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Why Thesis is like the chocolate in a Peanut M&M

mmsYellowPeanut

I was having a discussion yesterday about the specifics of what I do for a living. I typically give very generic answers as I think most people don’t really care they are just trying to create polite conversation. However this time the person I was speaking with was genuinely curious and was digging deeper with more questions.

Explaining the intricate details of web design and web development to the laymen can be an interesting exercise. Anytime I try to explain something I know intimately, I have the best success using metaphors. Continue Reading →

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