I’m picking up where I left off on the previous post. So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand. But what else is there that might have an influence on my personal brand?
Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am “realigning” berchman.com.
I am reviewing the goals and purpose of this website and ‘realigning‘ content and design to help achieve those goals. Initially when I launched berchman.com I thought nothing of ‘goals’ or ‘purpose’ it was just my personal website. The times and purpose of this website have changed. So I have changed the title from “A Website Redesign” to “A Website Realignment” because it more accurately reflects what I am doing.
The first part of realigning this website is defining the brand of Berchman.com. Berchman is me so subjective/objective issues are very strong with taking on this exercise. Berchman does have a brand in the eyes of the beholder, but up to this point-in-time I have never done any research to get to the essence of the Berchman brand. Continue Reading →
