Tag Archives | brand

Information Graphic Brilliance

I was sent this information graphic today and was struck by how effective it is. There is something that resonates with me.

It puts your brand at the center of the page and graphically shows you how everything encircles and supports said brand. The guys at the site provided this fantastic embeddable graphic below for you interactive pleasure and I just had to share.

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A Website Realignment: Day 45: Branding Berchman

Note: Recently someone asked to see all the posts from this series. They were reading the “Day X” as a series that was a post every day. Under that logic you would see there are many posts “missing” in this series. However, that is not the case. I am working on this project most days, between client work, and posting when I can. I have not posted in a while because work has picked up a bit. However, I have no plans of abandoning this effort. Stay tuned!

Making the Brand Visual

Now its time for the visual branding. This subjective exercise adds an element of challenge because whenever designers design for themselves it has the possibility of spiraling into a never ending reevaluation.

However, I have been thinking about the visual approach since I started this project. Paying attention to influences, likes, dislikes, colors, and typography for weeks now has allowed me to mentally prepare an ‘idea board’ in my mind.

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A Website Realignment: Day 9: Branding Berchman

I’m picking up where I left off on the previous post.  So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand.  But what else is there that might have an influence on my personal brand?

  • My opinions, likes, and dislikes
  • What tools am I working with?
  • Who do I do business with?
  • Who is my target market?
  • What are my roots, my upbringing, where I was raised, etc.
  • What is my story?

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A Website Realignment: Day 8: Branding Berchman

Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am “realigning” berchman.com.

I am reviewing the goals and purpose of this website and ‘realigning‘ content and design to help achieve those goals. Initially when I launched berchman.com I thought nothing of ‘goals’ or ‘purpose’ it was just my personal website. The times and purpose of this website have changed. So I have changed the title from “A Website Redesign” to “A Website Realignment” because it more accurately reflects what I am doing.

The first part of realigning this website is defining the brand of Berchman.com. Berchman is me so subjective/objective issues are very strong with taking on this exercise. Berchman does have a brand in the eyes of the beholder, but up to this point-in-time I have never done any research to get to the essence of the Berchman brand.  Continue Reading →

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