Archive | Articles RSS feed for this section

Make Lemonade from the Lemons

I knew about this video a while back when it was in production. I had read about it somewhere in an RSS feed, or was it Twitter?, or Facebook?, or LinkedIn?… anyhow I did know that this video was being created. Day before yesterday Seth Godin brought it to back to my attention. I took some time to watch the entire video and was really struck by these people who were handed the “pink slip” and in turn made something come of it. Each person has their own story, and you have the power to write the ending.

Watch this. If anything it will get you thinking.

Continue Reading

Tags:

What are you waiting for? Publish!

I’ve been meaning to publish a post like this for a while. The irony of that combined with the topic is not lost on me and I find quite priceless. Have a look+listen and let me know what you think in the comments below.

Do you publish? or Do you wait?

http://www.vimeo.com/8873874
Continue Reading

Tags: , , , ,

Thesis Tutorial: Funky Header Navigation

Sometimes one has the need to create a custom, or “funky” header navigation and today is the day for me. So I thought I would document the process of what I do to help you with a custom navigation challenge.

We want to create a vertical navigation as is seen below in the previous version of the website (click the image to see full size).

Screen shot 2009-11-02 at 12.19.47 PM

There is a bit of vertical navigation that is distinct from the main horizontal navigation that is governed by the Thesis navigation controls. To do this we need to do some custom programming. Continue Reading →

Continue Reading

Tags: , ,

How Long Does Making My WordPress Website Take?

I hear this question quite often from clients and thought I would answer it as best I could. If you are in the market to hire someone to build your website, or if you are a designer/developer perhaps this explanation will help.

I’ve decided to use the power of video to convey my answer. I find this format to be more efficient in terms of getting my point across. I have more improvements to come for my future use of video. So, if you can be patient, the quality of videos will improve in the future with the coming rollout of the ‘realigned‘ berchman.com.

http://vimeo.com/7355539
Reblog this post [with Zemanta]
Continue Reading

Tags: , , , ,

A Website Realignment: Day 45: Branding Berchman

Note: Recently someone asked to see all the posts from this series. They were reading the “Day X” as a series that was a post every day. Under that logic you would see there are many posts “missing” in this series. However, that is not the case. I am working on this project most days, between client work, and posting when I can. I have not posted in a while because work has picked up a bit. However, I have no plans of abandoning this effort. Stay tuned!

Making the Brand Visual

Now its time for the visual branding. This subjective exercise adds an element of challenge because whenever designers design for themselves it has the possibility of spiraling into a never ending reevaluation.

However, I have been thinking about the visual approach since I started this project. Paying attention to influences, likes, dislikes, colors, and typography for weeks now has allowed me to mentally prepare an ‘idea board’ in my mind.

Continue Reading →

Continue Reading

Tags: , , , ,

Help In Choosing a Specialist. It’s in the Value.

There is a trend I have been noticing in doing business on the Internet lately and like any place of commerce you eventually see this. What I am referring to is the commodification of services. In other words, if you are looking for a programmer or designer to help you with an Internet based communication project; be it a website, email newsletter, SEO, etc., you know that one can find a variety of people that vary in skill set and professionalism with what services they provide. More people providing the same skill sets compete with others on price, thus making it a commodity.

Continue Reading →

Continue Reading

Tags: , , , , , , , , , , ,

Thesis Tutorial: Custom “After the Post” Box

Something I have at the end of my all my posts is a box letting people know that I am a WordPress expert, Thesis certified designer, and that I can work with you! This shows up on each and every post. I have this setup in Thesis’ custom_functions.php. I thought I would share how I did this and explain some other options that you might consider if you want to use it.

Continue Reading →

Continue Reading

Tags:

A Website Realignment: Day 12: Branding Berchman

The next step in branding Berchman.com is to develop a positioning statement.

From the brandeo website:

“Also referred to as a brand strategypositioning strategy, or brand positioning statement, a positioning statement is a succinct description of the core target audience to whom a brand is directed, and a compelling picture of how the marketer wants them to view the brand.”

I would adjust this for my purposes because I am developing a personal brand statement, not a corporate brand statement:

A positioning statement is a succinct description of the core audience to whom a your personal brand is directed, and a compelling picture of how you want them to view your brand.

Continue Reading →

Continue Reading

Tags: , , , , ,

A Website Realignment: Day 9: Branding Berchman

I’m picking up where I left off on the previous post.  So far I’ve gathered adjectives 17 friends, family, and clients perceive as my personal brand. I’ve also identified adjectives I would use for my personal brand.  But what else is there that might have an influence on my personal brand?

  • My opinions, likes, and dislikes
  • What tools am I working with?
  • Who do I do business with?
  • Who is my target market?
  • What are my roots, my upbringing, where I was raised, etc.
  • What is my story?

Continue Reading →

Continue Reading

Tags: , , , , , , ,

A Website Realignment: Day 8: Branding Berchman

Since writing the first post in this series I read a great article on A List Apart that spoke volumes to me about the process I am embarking on and documenting here. If you do not read alistapart.com I suggest you check it out. To summarize–I am not so much “redesigning” berchman.com as I am “realigning” berchman.com.

I am reviewing the goals and purpose of this website and ‘realigning‘ content and design to help achieve those goals. Initially when I launched berchman.com I thought nothing of ‘goals’ or ‘purpose’ it was just my personal website. The times and purpose of this website have changed. So I have changed the title from “A Website Redesign” to “A Website Realignment” because it more accurately reflects what I am doing.

The first part of realigning this website is defining the brand of Berchman.com. Berchman is me so subjective/objective issues are very strong with taking on this exercise. Berchman does have a brand in the eyes of the beholder, but up to this point-in-time I have never done any research to get to the essence of the Berchman brand.  Continue Reading →

Continue Reading

Tags: , , , , , , ,